In an article published on January 12, 2026, Brazilian business magazine EXAME profiled Totoy Corp., founded by Isa Vaal and André Vaz, and its international growth in children’s entertainment. According to the publication, the brand had reached 230 countries with content in more than 30 languages, while the José Totoy series had appeared in Netflix’s Global Top 10. The report also cited approximately 47 million followers and more than 3 billion views at that time.
The feature explores Totoy’s focus on combining entertainment with social-emotional development, alongside its expansion into licensed products, in-person experiences and new screen projects. It traces the growth of an independent initiative into an international children’s media business.
