The Food and Agriculture Organization of the United Nations (FAO) featured José Totoy in Brazil’s World Food Day 2026 campaign, recognizing the character as a “Food Hero” and “FAO Champion.” In collaboration with United Nations agencies, Totoy Corp. produced a special episode to raise awareness among children and families about healthy eating, fighting hunger, sustainability, and the importance of innovation for the future of food. The initiative also included English and Spanish versions, extending its international reach.